The Benefits of Using Paragon's Price Analysis tool for Listing Prices.

You can use the Price Analysis tool to assess the price of a listing by examining the Potential Buyers and see where price adjustments compare to any AVMs that are accessible.

Within Paragon Professional

The Price Analysis tool can be found on any saved Full, Partial, or Subject Property Listing on the listing maintenance screen. Note: On Partial and Subject Properties you will need to fill in details in order for the tool to find results.

Once you bring up the listing maintenance screen, you can find the button here:

By utilizing this functionality, an agent has the ability to click on the Price Analysis Button and examine the current price and Potential Buyers. Additionally, the agent can input a new price into the interactive widget and click the recalculate buyers button to gauge the impact of the price alteration on Potential Buyers.

This is a great tool to use when helping your sellers decide on a selling price, or maybe motivate a potential buyer to sell their home.

NOTE: The Potential Buyers Number is based on all saved search notifications setup in WVMLS Paragon whose search criteria match that particular listing.

Within Paragon Connect

The Price Analysis tool can be found on any saved Full or Unpublished Listing on the listing maintenance screen. Note: On Unpublished you will need to fill in details in order for the tool to find results.

To utilize the Price Analysis tool in Paragon Connect in Listing Maintenance click or tap the Price Analysis button (pictured below.)

Note: on a mobile device or smaller screen click or tap the overflow button (3 dots stacked vertically) to access the Price Analysis button.

Want to learn more?

Check out this video

How To Setup A Hotsheet Alert In Paragon Connect

In this guide I'll go over how to setup a Hotsheet Alert to keep tabs on New Preview Listings in a specific City. Click or tap the Main Menu icon inside of Paragon Connect.

Select "Properties" to access the search options.

Choose the "Hotsheet" option.

Specify the duration for the Hotsheet: enter the number of days back or select "Since Last Run." Note that if you use a date range, no additional results will appear after the end date. For this example, 3 days back is selected.

Under "Filter," check "New" to ensure only listings new to the system within the Hotsheet period are displayed.

In the "Criteria" section, select "Members Only" under Listing Visibility Type to filter for preview status listings only. Then, choose the desired class and city. For this example, "Residential" and "Salem" are selected.

Instead of clicking or tapping "Search." click or tap the "Save" button.

In the new window, name your Hotsheet (choose a name that reflects your criteria) and check the "Hotsheet Alert" box.

After receiving a green "Hotsheet is saved" confirmation, you can click or tap "Search" to view the current results. Your Hotsheet Alert will now appear on the Paragon Connect homepage. From the widget, you can view updates (the last 3 days of new preview listings in Salem) or all results.

If you don't see the Hotsheet Alert widget after scrolling, customize your homepage widgets. Click the "Customize Dashboard" button in the top right corner of the Paragon Connect homepage.

In toolbar that appears, click "Add Widget"

Select "Hotsheet Alerts," then click or tap the "Add Widget" button. Finally, click "Save" on the toolbar to add it to your homepage.

You can also use this toolbar to rearrange your widgets or hide the buyer activity section on the homepage.

CMA Tools At WVMLS

Trying to win the listing? As a member of WVMLS there are 4 tools available to you to help.

This graphic lays out the four tools and their capabilities:

CMA Wizard

Access Point:

Paragon Professional -> CMA -> Create Presentation

Ease of Use: Steps you through the process, multiple manual entry points, deeply linked to Paragon Pro knowledge.

Related Monthly Classes: Build A CMA Presentation(Monthly), Advanced CMA Concepts(Every Other Month), Paragon Searches (Every Other Month.)

EasyCMA

Access Points:

• Paragon Professional -> CMA -> Create EasyCMA

• Paragon Connect -> Main Menu (Hamburger Menu Icon) -> EasyCMA

Ease of Use: Starts with a subject property address/MLS #, minimal manual entry points, knowledge of settings quirks are valuable.

Related Monthly Classes: Introduction To Paragon Connect (Monthly), Build A CMA Presentation (Monthly).

CMA & Client Report Access Point:

CRS TAX -> Comparables -> CMA & Client Report

Ease of Use: Uses currently selected property as subject property, multiple adjustable parameters for automatic comparables engine, more due diligence is recommended on comparables since manual comparables are not supported.

Related Monthly Classes: CRS Tax Data: Property Records & More! (Monthly).

Quick CMA

Access Point:

CRS TAX -> Comparables -> Quick CMA

Ease of Use: Uses currently selected property as subject property, multiple adjustable parameters for automatic comparables engine, more due diligence is recommended on comparables since manual comparables are not supported.

Related Monthly Classes: CRS Tax Data: Property Records & More! (Monthly).