Paragon Connect Feature Highlight: Reverse Prospecting

Reverse prospecting is a very useful tool in Paragon Connect. Here is how it works:

• Listing agents can see counts of all contact matches, but never the identity of the contact. They will see that contact's associated member's contact information so they can reach out.

• If you are contacted about a reverse prospect either via email the Prospect ID # will be supplied, type that into the Power Search in Paragon Connect to see which contact it relates to. If the member reaching out to you does so by phone, you'll need to ask for the Prospect ID # from them to verify which client they are contacting about.

  
  

Reverse Prospecting in Paragon Connect is automatically turned on, if you don't want your contacts/clients to appear in Reverse Prospecting results then turn "Use Reverse Prospecting" off in your Paragon Connect settings (pictured below).

You can find the Reverse Prospecting report for Paragon Connect right within the Published Listing module in Listing Maintenance! This feature lets you prospect on listings you manage with ease. Simply access it as a quick-link action in your overflow menu. Accessed by clicking the three dots stacked on top of each other vertically.

When accessed the Reverse Prospecting allows you to see what contacts are in WVMLS that have matched with your listing. This will also allow you the ability to contact the member whose contact matched with your listing.

If you have any questions about these Reverse Prospecting please email us at support@wvmls.com.

Paragon Connect Report Highlight: CMA Summary

Did you know within Paragon Connect you can access a simple CMA Summary report?

A great tool to utilize for any potential clients to get the conversation started.

To start you'll need to get some comparable results to the potential subject property by utilizing a criteria search.

Inside of Paragon Connect navigate to the Main Menu and click/tap Properties:

On this screen you will choose the appropriate class for your subject property:

You'll then find yourself within the criteria search screen. Fill out information that is going to target comparables for your subject property. Below are a few tips:

• Utilize Active, Pending, and Sold status to give a broad full picture for comparables.

• Make sure to set the Closing Date so your results are not too great. 6-12 months back is the most common .

• Utilize your location buckets to keep the search more accurate: County (Large) -> City (Medium) -> Subdivision (Small, but won't give full picture as subdivision is not a required field).

• Although it won't give you all potential comparables you can also utilize School Districts as location buckets: High School (Large) -> Middle School (Medium) -> Elementary School (Small)

• When searching Total Square Footage use a range of 5-10%. I.E. if the subject property is 1,150 a range of 1,035 - 1,265 would be an exact 10%. It is up to you if you'd like to utilize rounding or be exact in this range.

Example Search:

After clicking/tapping "Search" you'll see the results.

On this screen in the top right corner is a views button that allows you to access different views/reports. Click/tap this button and then choose "CMA Summary" to open your CMA Summary report:

This report gives you a breakdown by status of your comparables as well as the minimum, average, maximum, and median of these property characteristics:

Active

Bed

Total Baths

Square Footage

Days on Market

List Price

List Price Per Square Foot

Pending

Bed

Total Baths

Square Footage

Days on Market

List Price

List Price Per Square Foot

Sold

Bed

Total Baths

Square Footage

Days on Market

List Price

List Price Per Square Foot

Sold Price

Sold Price Per Square Foot

Clicking/Tapping the PDF icon in the top right will open a dialog box allowing you to title your report and then generate a PDF file for you to download or print.

How to Customize Your “What is an MLS?” WVMLS Tri-Fold Pamphlet in Canva

Quick Start Guide for WVMLS Members

WVMLS has created a ready-to-use tri-fold pamphlet template to help you stand out in listing packets, open houses, and overall marketing your services. It’s quick to edit, no design skills required!

What You’ll Need

• A free Canva account

• The WVMLS-provided template link

• Your:

  • Brokerage name or logo

  • License number

  • Phone number

  • Email

  • Website

  • Optional slogan or short blurb

    
    

Step-by-Step Instructions on Editing the Template

CUSTOMIZE NOW

1. Click the Template Link

• Click the link or Scan the QR code provided by WVMLS

• Click the purple "Edit template" button (This will open up a new browser to create your own custom copy in Canva)

  
  

2. Fill In Your Information

Click and highlight each text box and replace it with your details:

• Replace “Brokerage Logo Here” → Your brokerage name or upload your logo

• Replace “Brokers Name” → Your full licensed name

• Replace “License Number” → Your license number

• Upload a Picture → Your head shot

• Phone Number → Your phone number

• Email → Your email address

• Website → Your website or social handle

• “Your Slogan” space → Optional tagline or short message

3. Design Colors Are Set

• The design colors and all other content on the template are locked for consistency. Only your personal information is changeable on the whole template.

  • TIP: For best print results, use the existing deep navy (hex #002763) and charcoal gray (hex #393939) for your text, they’re sharp, professional, and print beautifully.

    
    

4. Download and Share

• Click Share → Download

  • Select PDF – Print for print copies (margins will appear on printout)

    • TIP: For NO Margins, consider ordering copies straight from Canva. It’s as simple as clicking “Order” right in Canva.

• Color Profile: CMYK – best for professional printing

• Select PNG or JPG for digital use

WVMLS Tips

• Double-check spelling and contact details before downloading

• Save your Canva copy so you can update it anytime

Need Help?

Call WVMLS and ask for the TRaC Team, we’ll be happy to walk you through the process.