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The integrity of WVMLS data is what makes our marketplace THE trusted resource for real estate professionals and consumers alike. To help everyone stay compliant and avoid common pitfalls, we are sharing a snapshot of the most frequent rules enforcement warnings issued in the month of April 2026.


By understanding where others have run into trouble, you can ensure your listings remain accurate, professional, and fine-free.


The Numbers at a Glance

Last month, the membership support team issued warnings across several categories. While many of these are simple clerical errors, they can have a significant impact on how other members search for and find your listings.


Top 3 Areas for Improvement


1. Geographic Accuracy (Wrong Area/Type)


With 12 recorded warnings, this remains our most common challenge. Whether it’s selecting "Polk County" instead of "Marion County" or marking Area 40 when it should be 50, these errors make it difficult for buyer’s agents to set up accurate automated searches for their clients. More importantly, misidentifying a property type such as Residence vs. Manufactured could result in real-world liability for both Members and the MLS.


  • Pro-Tip: Double-check your address against previous listings to verify the Area or use the Area Boundaries map here.


2. Duplicate Listings


There were 11 warnings regarding duplicate listings

  • The Fix: Double check your address or MLS # before entering your listing to ensure you are not inputting a duplicate.


3. Branding & Listing Status Not Updated


We saw 5 instances each for Branding violations and Listing Status Not Updated.


  • Branding Reminder: Keep the public remarks focused on the property. Any mention of your name, website, or “Call…” belongs in the private remarks or agent fields.

  • Status Reminder: When a property goes under contract or sells, the status must be updated within the required timeframe (within two business days.) 


New Categories to Watch


  • EAD Updates: Ensure you are updating your Expected Active Date (EAD) while in PRE-status.

  • Photo Copyright: Only use photos you have the legal right to use. Using a previous listing agent’s photos without written permission is a copyright violation.


Why It Matters

When our data is clean, everyone wins. It means fewer phone calls to clarify details, better stats and more accurate "Hot Sheets," and a better experience for the clients we serve.


If you ever have a question about a specific rule or how to input a unique property, don't hesitate to reach out to WVMLS. We are here to help you get it right the first time!

 

 

Note: WVMLS has a “warn-on-first-offense” policy, but all of these would be finable offenses if repeated.

 

 

The following market statistics dashboards are part of the Market Stats Member Portal, a member benefit by WVMLS.

  • Free to all members!

  • Includes analytics, graphs, and charts based on your LOCAL market

  • Easy to use and share!


The Market Infographic provides a high-level one-month summary. This dashboard is filtered for residences under .5 acre in Marion, Linn, Benton, and Polk counties.



Start generating you're own Market Infographic Dashboards!

  • Filtered to the area of your client's listing or interest

  • Have the dashboard right in front of you as you make that call and pick your favorite statistic to share

  • Up your marketing game, and increase your social media engagement with market stats dashboards

The Market Review dashboard is a great one-page summary of the local market, providing 13-month trends for eight key metrics. This dashboard is filtered for residences under .5 acre in Marion, Linn, Benton, and Polk counties.


Start generating your own Market Review Dashboards!

  • Filtered to the area of your client's listing or interest

  • Have the dashboard right in front of you as you make that call and pick your favorite statistic to share

  • Up your marketing game, and increase your social media engagement with market stats dashboards


©2026 by Willamette Valley Multiple Listing Services.

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